Luiz Carlos Trabuco Cappi has enjoyed a career in banking which has seen him become the CEO of one of Brazil’s largest private banks. Bradesco is the beneficiary of his accumulated knowledge and banking expertise and he has led them faithfully since he was appointed to the CEO position. He has worked for them since 1969 when he started out as a clerk in his hometown of Marília. This was also where Bradesco was founded in 1943.
Luiz Carlos Trabuco Cappi, as he is known in his professional life, considered education as paramount to success in life. With that in mind, he attended and graduated from the University of São Paulo. He has achieved a tremendous amount of success in his career, however, his educational path was unconventional. He received a degree from the Faculty of Philosophy, Science, and Letters. Business and Finance are the usual programs for top-ranking executives. Trabuco has demonstrated his keen insight for banking and has succeeded at every division where he served at Bradesco.
Reforms implemented by Luiz Carlos Trabuco Cappi tend to be groundbreaking at Bradesco. A case in point is the new publicity initiative that he set forth when he was the head of Marketing at Bradesco. For the first time, Bradesco established relations with the financial media and allowed publicity. This increased the branding effect for Bradesco and also made the bank’s operations more visible to the public. He helped modernize their important communications channels with the public.
The University that Trabuco established is another innovation that has made for a stronger Bradesco. This identifies bank employees who demonstrate a high aptitude for banking and the potential to develop sophisticated skills to lead Bradesco as the next wave forthcoming. He consulted with other top executives and helped determine those who would be good candidates for the company University.
The position of CEO of Bradesco carries with it a certain cachet. His opinion on important financial matters is often sought by political and business figures. Huge amounts of capital flow from Bradesco and they are involved in some of the biggest projects throughout Brazil.
Luiz Carlos Trabuco Cappi is the fourth CEO in Bradesco’s history and he was appointed to the position in 2009. This was a difficult time to assume the role as the world’s financial system was gripped by recession. Furthermore, Bradesco had lost the top spot in the private banking sector in Brazil to their rival Itaú Unibanco. Despite these inauspicious circumstances, Trabuco brought Bradesco to a stronger and healthier position.
Trabuco’s time spent managing the Insurance division of Bradesco is noteworthy. He greatly improved the performance with his timely leadership and contributed heavily to the company’s bottom line. His great impact on the company’s prosperity is what put him into the spotlight and in the running for the CEO position. He served in this capacity from 2003-2009. Additionally, he was named twice as the Insurance Personality of the Year.
2015 was a defining year for Trabuco when he stunned the finance world in Brazil with the purchase of the national branch of HSBC. With one incredible deal, he had returned Bradesco to the ranks of competition for the top spot in Brazilian private banking. This was the largest deal of the year in Brazil and it garnered him a prestigious award. He was awarded the title of Entrepreneur of the Year in Finance by DINHEIRO. This amazing development added the equivalent of six years of organic growth to Bradesco’s operations.
Luiz Carlos Trabuco Cappi is a soft-spoken man who has a ready smile. He doesn’t indulge in flashy apparel or other ostentatious displays of wealth. He is happily married with three children and is well respected throughout the Brazilian banking community.